How to get noticed on Instagram

How to get noticed on Instagram

Instagram is one of the biggest social networks. But why, as a business, do you need to join and start posting to “the grid”?

For starters, it’s one of the most personal social media networks. Those little square images can convey quite a bit about your brand, making you seem real and trustworthy.

Plus, Instagram is continually growing. Their growth is five times faster than any other social media platform, according to Social Media Today. Over 400 million people use Instagram daily, and over 600 million use it monthly.

It’s a vibrant place to be, and you can and should tap into its popularity and potential. Here are some ideas for how to do it.

How to Get Noticed on Instagram

Instagram (IG) is a powerful medium to expand your reach – but only if you use it the right way to get noticed.

1. Post Consistently, But Not Too Much

Brands that get noticed on the platform are consistent posters. At the same time, they don’t spam their followers with too many photos.

You need to post regularly if you expect to grow your followers and your reach. After all, nobody will be able to discover your account organically unless you put some content out there.

A good rule of thumb to follow for posting is one photo a day, max.

Post any more frequently, and you’ll get annoying. Any less, and you won’t be taking full advantage of your social media presence.

2. Don’t Pay for Engagement

IG’s algorithm can tell the difference between real users and bots.

“Bots” are automated services that many business accounts use to like posts, follow users, and even comment. It’s easy to see why people crunched for time take advantage, but it’s not a good practice.

For one, it builds in authenticity, since you’re not actually engaging on a human level. For another, it violates IG’s terms of use, and you’ll get penalized for it. In particular, you’ll get “shadow banned,” which will directly hurt your engagement: Your content will pop up less on user feeds and discovery pages.

Just avoid paying for illegitimate engagement. Instead, work on getting it organically or through platform-based advertising for best results.

3. Post at the Right Times

Posting once a day isn’t the only important factor for getting noticed. You also need to post strategically, at the right times.

To get the highest amount of initial engagement, post when your target audience is most active. This time will vary depending on the demographics of your followers.

However, there are tools you can use to track when people are engaging and when you should post, like Owlmetrics.

This initial spurt of engagement from posting at the right time can help boost your post. This means it will show up higher in people’s feeds, getting more exposure and even more notice.

4. Post Content That’s Significant for Your Target Audience

When thinking about post content, tailor it for your audience. What do they want to see? Give it to them and watch the likes and comments roll in.

Inc. recommends using cultural triggers in your photos to appeal to your specific audience. For instance, if your targets are mostly millennial, you could give a nod to millennial nostalgia and post about a ‘90s trend or touchstone.

Inc. says this immediately forges an emotional connection between you and your followers, and that’s huge for engagement.

5. Include CTAs in Your Captions for Social Media Marketing

Yep, using calls-to-action (CTAs) is a great strategy for IG, too. A good CTA can be inspiring or encouraging enough that your followers will want to comment and like your posts.

For instance, asking questions encourages a flurry of activity in the comments. It can be as simple as inquiring what your followers are up to, or asking for their opinion about a certain topic.

You can also take an impromptu “poll” of your audience – make a relevant statement, then tell them to “like” your post if they agree with you.

6. Host an Instagram Contest

Hosting a contest is a great way to encourage engagement and get noticed on IG.

To start one, usually, you just need some swag. To announce the contest/giveaway, post a photo of it on your account and describe what the goods are.

For lots of engagement, require entrants to complete a number of tasks. They can like the photo, follow your account, and leave a comment, or tag a few friends in the comments. They can even repost the photo. Each task counts as an entry and increases their chances of winning.

For maximum impact, team up with another business account on the contest so you can share followers and engagement.

7. Use a Consistent Filter on Photos

Unsurprisingly, the IG accounts that get the most engagement and notice are consistent in every way. They:

  • Post consistently
  • Post consistent, relevant, interesting photos
  • Use consistent photo filters for a unified look

Yes, even your photo filters can contribute to the notice you get. For a unified brand look, stick to the same one or two filters to improve the look of your photos.

Don’t use a random array of photo edits – when people visit your feed to see what you’re about, your grid will look random, too.

In short, to draw them in, keep things consistent and unified, right down to the look of your photos.

Use Instagram to boost your Social Media Marketing

If you can get noticed on Instagram, you could boost your overall social media marketing results by leaps and bounds.

Cultivating your social presence, however, takes time and effort. You can’t use the easy way out, and you have to be consistent, above all.

IG is huge right now, and if you’re not yet taking advantage, what are you waiting for? There are hundreds of millions of people on the platform right now, and plenty would be ready and willing to follow your brand.

Get noticed the right way, and you could draw followers and grab engagement. Plus, more importantly, you’ll win conversions and customers.

Social media marketing can be easier with Leoserv. We have the skills to set you apart from the pack. Give us a holler and find out what we can do for your social media presence and bottom line!

Video Marketing: 5 Important Tips You Must Know

Video Marketing: 5 Important Tips You Must Know

Is the video marketing game still going to be big throughout the second half of 2016?

Online marketing experts say YES. During the past few years, video marketing has been one of the fastest-growing promotional strategies on the Internet. Just like other marketing techniques, it continuously evolves depending on people’s needs and demands, on market changes, and new technologies that emerge.

Here are 5 tips you ought to know and apply to your own video marketing efforts:

1. Capitalize on Social Media

Just last year, so many surveys and studies came out on the promise and power of video marketing on social media. On Facebook alone, there were an average of 8 billion views of videos per day!

If you haven’t started posting your own brand videos on Facebook, then you are most definitely missing out. A simple, short, catchy video on Facebook or Instagram can give you tons of new leads who may eventually become your page fans, website subscribers, and even loyal customers.

Every single minute, there is more than one video being watched on social media platforms. These may be informational or in the form of a story. They can be viral or controversial videos that are likely to be shared and passed on.

Analyze your current set of fans and friends on Facebook, for instance. What kind of videos do these people often want to see and take time to watch? Now that the social media giant automatically plays videos on newsfeeds, it’s easier to capture the attention of browsing users. So make the most of it.

Check out the competition as they may spark ideas in your mind and heart. You don’t have to be a copycat, but perhaps their effective and captivating video styles and formats can be adapted to your brand and personalized to suit your own image and purposes.

 

2. Make Videos More Interactive

Don’t let your videos be passive. To capture your target market’s attention and keep them engaged, your videos should not just let them sit back and watch but actually drive them to be alert and to be part of the story unfolding.

You’re probably aware of just how powerful stories can be. From ancient times to modern day, stories are highly utilized to inform, entertain, persuade, etc. They disseminate data and provide content and value to various audiences.

How will you make your stories more interactive through the use of digital videos?

To start off, you may want to follow in the footsteps of companies who create short films but offer choices at some points within the story. They allow the viewer to pick out an option and be led to another video for the story to continue. This choose-your-own-adventure technique is definitely engaging and will encourage people to keep coming back and to stay on longer at your YouTube channel, Facebook page, website, and more. The longer the viewer engages with your brand, the better chance you have of transforming them into future customers.

3.Personalize Your Videos

 

Another increasing trend is video personalization. Do you remember the time when we discovered that emails that made use of actual names of prospects worked better than general ones? Well, the same concept or idea can be applied to video marketing.

Just imagine how interesting it would be if the name of your prospective customer was used in the video, even if just for the call-to-action part. Research has shown that personalization can increase your click-through and conversion rates by more than a hundred percent.

Perhaps you deem this approach or method tricky. Well, don’t worry! Of course there are several ways to go about it. If you don’t have the software to easily personalize a video, you can do it manually, for particular groups. For example, if you are targeting schools as consumers, then you can incorporate the school name into each video which otherwise contains the same basic content.

If you have a team that creates videos, then it would be good to also come up with personalized videos aimed toward certain organizations, individual clients, and companies.

4. Leverage Video Production

Speaking of teams, did you know that more and more companies these days are investing in video production teams? You might consider getting experts to be your in-house team, if you are planning to go all-out on video marketing, or you could also outsource video makers.

What’s important to remember here is the word “LEVERAGE”. Instead of wasting all your time making your own videos (unless you are the expert on this and you have someone else to supervise and manage other work), you ought to leverage specialists who are experienced and skilled in this field. You can save on equipment and supply costs because they have their own to use.

Since videos are continuously growing BIG online, you should increase your investment. One idea is to have videos constantly being produced for you. This way, you can focus on marketing the videos and planning the content for the next ones.

5. Give Incentives for Video Distributors

Rather than relying solely on your own efforts when it comes to video distribution, why not enable customers to do it? Get more users to distribute or share the videos to their own networks and through their websites, social media accounts, blogs, etc. Just make sure to offer great incentives that will encourage them to do so.

Leverage your happy customers as they can boost your online presence. In the long run, it’s certainly effective for increasing your profits and meeting your goals.

 

Video marketing is something you just can’t ignore these days, if you wish for your company or institution to grow and expand. It’s also a great way to reach out to the global market.

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6 Reasons Why a Strong Brand is Important For Your Small Business

6 Reasons Why a Strong Brand is Important For Your Small Business

A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising and logo. And when all of these parts of the business are working well together, the overall brand tends to be healthy.

1. Branding improves recognition

One of major components of a brand is a logo because, as the “face” of a business, it’s what people instantly recognize. A professional logo design is simple enough to be memorable, but powerful enough to give the desired impression of your company.

2. Branding creates trust

Just as people are more likely to purchase from a business that appears polished and legitimate, families need to feel comfortable before committing to a child care program. The Deluxe team used the business’s new logo on business cards, staff T-shirts and the outside of the building to give the business the professional image it deserved. Passersby and others who encounter the logo can now easily identify the business as a trusted center for education in the community.

3. Branding supports advertising

Advertising is another important component of a brand. Both the medium chosen and demographic targeted for advertisements help build a brand. From logo to apparel, packaging and printed materials to spread the word about the business and stand out from the competition.

4. Branding builds financial value

Companies who publicly trade on a stock exchange are valued at many times the actual hard assets of the company. Much of this value is due to the branding of the company. A strong brand often guarantees future business.

Whether a company is in the position to borrow funds for expansion or rolling out to an IPO, being perceived as more valuable will make the process advantageous for the owner. The greater a company’s devotion to building its brand value, the better the financial return from its efforts.

5. Branding inspires employees

Many employees need more than just work — they need something to work toward. When employees understand the mission of a business and its reason for being, they are more likely to feel that same pride and work in the same direction to achieve the goals the business owner has set. Having a strong brand is like turning the company logo into a flag the rest of the company can rally around.

6. Branding generates new customers

Branding can also help a business get word-of-mouth referrals. The most profitable companies, small and large, have a single thing in common. They have established themselves as a leader in their particular industry by building a strong brand, starting with a strong logo.

Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand? Let us help brand your small/large business. Visit us online at www.leoserv.com

Benefits of having a Website

Benefits of having a Website

 

Today, having a company website is as crucial as having a shop, office or telephone number. Research has found that 6/10 customers expect brands to have content online about their business. Why wait any longer your customers are looking for you! If you own or operate a business which hasn’t taken that step into the online world, here are 10 reasons that will leave you wondering why you hadn’t done it sooner

#1 Online Presence 24/7

Having a website means customers are always able to find you – anytime, anywhere. Even outside of business hours, your website continues to find and secure new customers. It offers the user convenience as they can access the information they need in the comfort of their own home, with no added pressure to buy. Plus, as most companies nowadays have their own website, there’s every chance you could be losing customers to your competitors by staying offline

#2 Information Exchange

At its simplest, a website provides a quick and easy way of communicating information between buyers and sellers. You can list your opening hours, contact information, show images of your location or products, and use contact forms to facilitate inquiries from potential customers or feedback from existing ones. You can even upload promotional videos to really engage your customers and sell your business in an effective and cost-efficient way. This is also a good way to promote your social media channels and build up a community with your customers

#3 Credibility

In today’s modern world, there is an expectation for any reputable company to have some kind of online presence. Potential customers would likely be distrusting of any business that didn’t have a telephone number or a physical address, and the same can be said for not having a website and email address. These are useful tools to share crucial information about your business with customers and answer all the What’s and Why’s that they may have. What’s more, having a good quality, easy-to-use website makes customers feel comfortable using your services, as they will assume they can expect the same positive experience in all areas of your business.

#4 It Cuts Costs

As well as simply displaying information, you can also use your website to sell goods & services directly to consumers, in some cases removing the need to use “brick-and-mortar” stores which involve large operating costs (staff wages, rental, utilities to name just a few). Eliminating these overheads will also allow you to lower your prices, giving your business that real competitive edge. It can also be used internally within your business; do you have any news you want to share with colleagues or have any important information that can be accessed by management? Having an internal website can save you a lot of time as everything you need is one place and can be accessed at any time.

#5 Market Expansion

As your site is accessible to anyone all over the world, the ability to break through geographical barriers has never been easier. Anyone, from any country, will be able to find your company and as such, is now a potential customer.

#6 Consumer Insights

Analytic tools allow you to identify who your typical customer is, how they found you, what they like, and adapt your business to maximize purchases through your site. The diverse range of data available can also help you better understand how your social media channels affect your brand, and can even highlight opportunities to change the offline aspects of your business such as branch opening times, promotions and product ranges.

#7 Advertising

Tools like Google AdWords or advertising on Facebook give you the power to reach customers with much more accuracy and reliability than with traditional offline advertising methods. SEO and online advertising are a great way to help build up awareness, if it’s done correctly traffic to your website can see an increase. Be the first company that a potential new customer sees when searching for a specific product or service online, and use your website’s contact page or e-commerce features to make purchasing a product or finding a retail outlet easier than ever before.

#8 Competitors Online

If you don’t have a website it is highly likely that your competitor will do, this means that you are missing out on gaining new customers and can be in the forefront of their minds. It is crucial that no opportunities are missed and are gained by the competition.

#9 Customer Service Online

Websites provide an easier way to handle customer service. Offering answers to regularly asked questions in a FAQ (Frequently Asked Questions) section, you can reduce customer service costs and save yourself time and money, as well as providing much more information. This also means that customers can receive a reply instantly and saves time, which helps to encourage positive customer relations in the long run. This could be a benefit for you, all positive feedback can be uploaded into a testimonial, your customers are happy why not show it off?!

#10 Growth Opportunity

Websites, in general, are great ways to in providing a place that potential investors can be referred to. It shows what your company is about, what it has achieved and what it can achieve in the future.

Looking for a new website? We’re Happy to Help!

We’re web design specialists so if you’d like to create a website that wows start your project by contacting us at info@leoserv.com.

Press Release – Grace ER

Press Release – Grace ER

“Grace ER has been using the web marketing services of Leoserv , and the many hurricane-struck patients were able to find out about the Freestanding ER due to effective web marketing.”

Houston, TX, USA – November 7, 2017 – Grace ER is a renowned Freestanding Emergency Room in Southeast Houston & Pearland that made major contributions in the treatment of Hurricane Harvey victims. The Freestanding ER has helped treat many victims of the devastating hurricane that were in need of emergency medical services. Although the Southeast location flooded, the medical facility quickly bounced back to reopen their doors to Hurricane Harvey victims. Those patients have expressed their immense gratitude to the facility for stepping up to provide top of the line care for patients affected by the natural disaster.

“With 2 locations in Southeast Houston & Pearland, Grace ER offers 24-hour Emergency Room care through our board-certified physicians who have extensive ER experience,” said the spokesperson of Grace ER, while talking about the clinic. “The victims of Hurricane Harvey that we treated included adults, as well as children and we, are extremely happy for treating them on time,” she added. The clinic is equipped with state of the art equipment and qualified as well as a dedicated staff of professional medical practitioners, who stepped up to help those in need.

In addition, Grace ER has also expressed its immense gratitude for its web marketing firm Leoserv . The digital marketing firm provided excellent services to enable the facility to reach out to these patients. Hurricane Harvey victims in Texas were able to find and locate the ER due to the effective web marketing strategies put to work by Leoserv and due to this outreach, they were able to get effective treatment on time.

In the wide range of services offered by Grace ER, the facility also proudly offers state-of-the-art pediatric rooms for children, which were put to work while treating the children that were affected by the disastrous hurricane. Moreover, with its MRI, CT scans, X-ray, Lab testing services and most importantly the expert Doctors and Nurses, the emergency clinic was able to save many lives in the Houston area and its surroundings.

To find out more about Grace ER and its services, please visit: www.graceer.com

Click here for the original publication.

Who’s Visiting Your Website?

Who’s Visiting Your Website?

Having a target market is extremely beneficial, but what about potential buyers who are outside of your scope?

Understanding which of your marketing channels are driving the greatest number of customers to your website is highly resourceful. It allows you to focus your business efforts on those elements that are most effective

At Leoserv Inc., we employ state of the art tools and databases to get this information to our contract website clients. This will inform you of key performance indicators on your website, most visited pages, and the volume of traffic your content receives. You are then able to use this information a fuel for leads and profiling to increase your conversions with potential customers. Using our systems we are able to identify country regions and access points of your most active pages on the world wide web.

Leoserv will always strive to help businesses become acclimated to the new high technology centric climate that we now live in. Contact us to learn more about the wide range of fields we can help to propel your business growth.

Website for Start Up Companies

Website for Start Up Companies

Starting a business can be a very extensive process. From identifying your target market and selecting the perfect location to the tons of paperwork needed to make your startup official. As a business owner, you must utilize various tools to help keep the business afloat while still engaging with its customers. This is where the presence of a website comes in to lighten your load.  

Not only does your website give information to customers at their fingertips, but it’s working on your behalf 24/7.  We totally understand the feeling a customer has when they have a need or question beyond business hours. This is why at Leoserv Inc. we work with our clients to create the most efficient and effective website no matter the genre.

Leoserv Inc, brings convenience, accessibility, and efficiency to our clients through our high-quality user-friendly websites.  This increases profit provides stability and enables a global reach for companies of all sizes.  Our building process will make sure your website communicates perfectly, achieves all of your goals, and launches in the most timely and cost-efficient way.  All of our packages include website updates and maintenance, which allows us to work closely in update content, security and much more. We take great pride in knowing you are satisfied fully with our work. Contact our team today to learn more on how we can propel your success.

Profitable Promotion

Profitable Promotion

Are your inputs rendering an output?  Leoserv Inc. generates awesome creative and innovative concepts for your company that will lead to more business results. We are an international business branding, IT development and consulting company that leverages comprehensive sales solutions across countless domains. We understand how to think like a customer and address the real-time sales challenges for a successful client acquisition.  What many companies need today is a strong sales team that has the ability to attain customers quickly without much hassle and upfront investment in time, money and effort. A solution to accelerate your sales, which is flexible enough to evolve and grow into whatever you want it to be, with least effort and investment

To assist in meeting these challenges, Leoserv Inc. provides focused solutions in IT Sales for identifying, acquiring and managing your website, and appeal to your target customers. We offer a list of services portfolio spanning the entire IT Sales Life Cycle. This includes List Building, Lead Generation, Marketing, Opportunity Identification, Account Management, SEO and Outsourcing services.  Whether you need business intelligence for your website, a way to clean and improve your data, or a source of leads, Leoserv Inc. delivers one clear view of your business environment.

Together we’re going to see that vision come to life.  Let us help grow your business branding authority by creating unique and strategic projects that will earn the proper traffic, clientele base and increased exposure and revenue.  Contact our team today to learn more on how we can propel your success

Creating Brand Identity

Creating Brand Identity

Creating Brand Identity

Your brand makes an impression on potential customers long before they give you a call or try your product.  It is true that your presentation indeed produces expectation.  With each promotional push and every printable palette, you preempt your potential customers on your company’s standards identity.  This is why creating your brand identity is vitally important to the success of your business.

Without a brand, you are limited to service and price weighing as the only determinants of your management expertise and standards. A brand name is a strong element of overall brand expression. The simple truth is that several of the large brands you see as of today like McDonald’s, Walmart, Taco Bell, Pepsi and KFC once started as small businesses just like yours. They strived at focusing on their brand, blended with a sound business strategy, and it helped and propelled them to achieve the success they have today.

At Leoserv Inc., our brand consulting success happens when all the right elements come together: passion, knowledge, insight, and experience. We understand your needs as a small to midsize business. We work quickly and effectively with attention to detail, focus, and low cost. Our branding operations are always process-driven – and not just any process. It’s the same process used to craft the greatest and best brands all across the globe. While some businesses will claim to have a “private” brand building process, ours is tried-and-true.

Our established and successful methodologies involve a blend of strategic marketing, consulting, award-winning design and targeted audience concepts with detailed demographics. As we aim to customize your specific needs, we are cognizant of extremely efficient concepts and details from the logo to the color palette, to type fonts, graphics, and other elements – everything adds up to support your business. Work with us for a unique style that makes a great impression – while perfectly reflecting your company’s personality.  Contact our team today to learn more on how we can propel your success.