6 Reasons Why a Strong Brand is Important For Your Small Business

6 Reasons Why a Strong Brand is Important For Your Small Business

A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising and logo. And when all of these parts of the business are working well together, the overall brand tends to be healthy.

1. Branding improves recognition

One of major components of a brand is a logo because, as the “face” of a business, it’s what people instantly recognize. A professional logo design is simple enough to be memorable, but powerful enough to give the desired impression of your company.

2. Branding creates trust

Just as people are more likely to purchase from a business that appears polished and legitimate, families need to feel comfortable before committing to a child care program. The Deluxe team used the business’s new logo on business cards, staff T-shirts and the outside of the building to give the business the professional image it deserved. Passersby and others who encounter the logo can now easily identify the business as a trusted center for education in the community.

3. Branding supports advertising

Advertising is another important component of a brand. Both the medium chosen and demographic targeted for advertisements help build a brand. From logo to apparel, packaging and printed materials to spread the word about the business and stand out from the competition.

4. Branding builds financial value

Companies who publicly trade on a stock exchange are valued at many times the actual hard assets of the company. Much of this value is due to the branding of the company. A strong brand often guarantees future business.

Whether a company is in the position to borrow funds for expansion or rolling out to an IPO, being perceived as more valuable will make the process advantageous for the owner. The greater a company’s devotion to building its brand value, the better the financial return from its efforts.

5. Branding inspires employees

Many employees need more than just work — they need something to work toward. When employees understand the mission of a business and its reason for being, they are more likely to feel that same pride and work in the same direction to achieve the goals the business owner has set. Having a strong brand is like turning the company logo into a flag the rest of the company can rally around.

6. Branding generates new customers

Branding can also help a business get word-of-mouth referrals. The most profitable companies, small and large, have a single thing in common. They have established themselves as a leader in their particular industry by building a strong brand, starting with a strong logo.

Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand? Let us help brand your small/large business. Visit us online at www.leoserv.com

Benefits of having a Website

Benefits of having a Website

 

Today, having a company website is as crucial as having a shop, office or telephone number. Research has found that 6/10 customers expect brands to have content online about their business. Why wait any longer your customers are looking for you! If you own or operate a business which hasn’t taken that step into the online world, here are 10 reasons that will leave you wondering why you hadn’t done it sooner

#1 Online Presence 24/7

Having a website means customers are always able to find you – anytime, anywhere. Even outside of business hours, your website continues to find and secure new customers. It offers the user convenience as they can access the information they need in the comfort of their own home, with no added pressure to buy. Plus, as most companies nowadays have their own website, there’s every chance you could be losing customers to your competitors by staying offline

#2 Information Exchange

At its simplest, a website provides a quick and easy way of communicating information between buyers and sellers. You can list your opening hours, contact information, show images of your location or products, and use contact forms to facilitate inquiries from potential customers or feedback from existing ones. You can even upload promotional videos to really engage your customers and sell your business in an effective and cost-efficient way. This is also a good way to promote your social media channels and build up a community with your customers

#3 Credibility

In today’s modern world, there is an expectation for any reputable company to have some kind of online presence. Potential customers would likely be distrusting of any business that didn’t have a telephone number or a physical address, and the same can be said for not having a website and email address. These are useful tools to share crucial information about your business with customers and answer all the What’s and Why’s that they may have. What’s more, having a good quality, easy-to-use website makes customers feel comfortable using your services, as they will assume they can expect the same positive experience in all areas of your business.

#4 It Cuts Costs

As well as simply displaying information, you can also use your website to sell goods & services directly to consumers, in some cases removing the need to use “brick-and-mortar” stores which involve large operating costs (staff wages, rental, utilities to name just a few). Eliminating these overheads will also allow you to lower your prices, giving your business that real competitive edge. It can also be used internally within your business; do you have any news you want to share with colleagues or have any important information that can be accessed by management? Having an internal website can save you a lot of time as everything you need is one place and can be accessed at any time.

#5 Market Expansion

As your site is accessible to anyone all over the world, the ability to break through geographical barriers has never been easier. Anyone, from any country, will be able to find your company and as such, is now a potential customer.

#6 Consumer Insights

Analytic tools allow you to identify who your typical customer is, how they found you, what they like, and adapt your business to maximize purchases through your site. The diverse range of data available can also help you better understand how your social media channels affect your brand, and can even highlight opportunities to change the offline aspects of your business such as branch opening times, promotions and product ranges.

#7 Advertising

Tools like Google AdWords or advertising on Facebook give you the power to reach customers with much more accuracy and reliability than with traditional offline advertising methods. SEO and online advertising are a great way to help build up awareness, if it’s done correctly traffic to your website can see an increase. Be the first company that a potential new customer sees when searching for a specific product or service online, and use your website’s contact page or e-commerce features to make purchasing a product or finding a retail outlet easier than ever before.

#8 Competitors Online

If you don’t have a website it is highly likely that your competitor will do, this means that you are missing out on gaining new customers and can be in the forefront of their minds. It is crucial that no opportunities are missed and are gained by the competition.

#9 Customer Service Online

Websites provide an easier way to handle customer service. Offering answers to regularly asked questions in a FAQ (Frequently Asked Questions) section, you can reduce customer service costs and save yourself time and money, as well as providing much more information. This also means that customers can receive a reply instantly and saves time, which helps to encourage positive customer relations in the long run. This could be a benefit for you, all positive feedback can be uploaded into a testimonial, your customers are happy why not show it off?!

#10 Growth Opportunity

Websites, in general, are great ways to in providing a place that potential investors can be referred to. It shows what your company is about, what it has achieved and what it can achieve in the future.

Looking for a new website? We’re Happy to Help!

We’re web design specialists so if you’d like to create a website that wows start your project by contacting us at info@leoserv.com.

Press Release – Grace ER

Press Release – Grace ER

“Grace ER has been using the web marketing services of Leoserv , and the many hurricane-struck patients were able to find out about the Freestanding ER due to effective web marketing.”

Houston, TX, USA – November 7, 2017 – Grace ER is a renowned Freestanding Emergency Room in Southeast Houston & Pearland that made major contributions in the treatment of Hurricane Harvey victims. The Freestanding ER has helped treat many victims of the devastating hurricane that were in need of emergency medical services. Although the Southeast location flooded, the medical facility quickly bounced back to reopen their doors to Hurricane Harvey victims. Those patients have expressed their immense gratitude to the facility for stepping up to provide top of the line care for patients affected by the natural disaster.

“With 2 locations in Southeast Houston & Pearland, Grace ER offers 24-hour Emergency Room care through our board-certified physicians who have extensive ER experience,” said the spokesperson of Grace ER, while talking about the clinic. “The victims of Hurricane Harvey that we treated included adults, as well as children and we, are extremely happy for treating them on time,” she added. The clinic is equipped with state of the art equipment and qualified as well as a dedicated staff of professional medical practitioners, who stepped up to help those in need.

In addition, Grace ER has also expressed its immense gratitude for its web marketing firm Leoserv . The digital marketing firm provided excellent services to enable the facility to reach out to these patients. Hurricane Harvey victims in Texas were able to find and locate the ER due to the effective web marketing strategies put to work by Leoserv and due to this outreach, they were able to get effective treatment on time.

In the wide range of services offered by Grace ER, the facility also proudly offers state-of-the-art pediatric rooms for children, which were put to work while treating the children that were affected by the disastrous hurricane. Moreover, with its MRI, CT scans, X-ray, Lab testing services and most importantly the expert Doctors and Nurses, the emergency clinic was able to save many lives in the Houston area and its surroundings.

To find out more about Grace ER and its services, please visit: www.graceer.com

Click here for the original publication.

Who’s Visiting Your Website?

Who’s Visiting Your Website?

Having a target market is extremely beneficial, but what about potential buyers who are outside of your scope?

Understanding which of your marketing channels are driving the greatest number of customers to your website is highly resourceful. It allows you to focus your business efforts on those elements that are most effective

At Leoserv Inc., we employ state of the art tools and databases to get this information to our contract website clients. This will inform you of key performance indicators on your website, most visited pages, and the volume of traffic your content receives. You are then able to use this information a fuel for leads and profiling to increase your conversions with potential customers. Using our systems we are able to identify country regions and access points of your most active pages on the world wide web.

Leoserv will always strive to help businesses become acclimated to the new high technology centric climate that we now live in. Contact us to learn more about the wide range of fields we can help to propel your business growth.

Website for Start Up Companies

Website for Start Up Companies

Starting a business can be a very extensive process. From identifying your target market and selecting the perfect location to the tons of paperwork needed to make your startup official. As a business owner, you must utilize various tools to help keep the business afloat while still engaging with its customers. This is where the presence of a website comes in to lighten your load.  

Not only does your website give information to customers at their fingertips, but it’s working on your behalf 24/7.  We totally understand the feeling a customer has when they have a need or question beyond business hours. This is why at Leoserv Inc. we work with our clients to create the most efficient and effective website no matter the genre.

Leoserv Inc, brings convenience, accessibility, and efficiency to our clients through our high-quality user-friendly websites.  This increases profit provides stability and enables a global reach for companies of all sizes.  Our building process will make sure your website communicates perfectly, achieves all of your goals, and launches in the most timely and cost-efficient way.  All of our packages include website updates and maintenance, which allows us to work closely in update content, security and much more. We take great pride in knowing you are satisfied fully with our work. Contact our team today to learn more on how we can propel your success.

Profitable Promotion

Profitable Promotion

Are your inputs rendering an output?  Leoserv Inc. generates awesome creative and innovative concepts for your company that will lead to more business results. We are an international business branding, IT development and consulting company that leverages comprehensive sales solutions across countless domains. We understand how to think like a customer and address the real-time sales challenges for a successful client acquisition.  What many companies need today is a strong sales team that has the ability to attain customers quickly without much hassle and upfront investment in time, money and effort. A solution to accelerate your sales, which is flexible enough to evolve and grow into whatever you want it to be, with least effort and investment

To assist in meeting these challenges, Leoserv Inc. provides focused solutions in IT Sales for identifying, acquiring and managing your website, and appeal to your target customers. We offer a list of services portfolio spanning the entire IT Sales Life Cycle. This includes List Building, Lead Generation, Marketing, Opportunity Identification, Account Management, SEO and Outsourcing services.  Whether you need business intelligence for your website, a way to clean and improve your data, or a source of leads, Leoserv Inc. delivers one clear view of your business environment.

Together we’re going to see that vision come to life.  Let us help grow your business branding authority by creating unique and strategic projects that will earn the proper traffic, clientele base and increased exposure and revenue.  Contact our team today to learn more on how we can propel your success

Creating Brand Identity

Creating Brand Identity

Creating Brand Identity

Your brand makes an impression on potential customers long before they give you a call or try your product.  It is true that your presentation indeed produces expectation.  With each promotional push and every printable palette, you preempt your potential customers on your company’s standards identity.  This is why creating your brand identity is vitally important to the success of your business.

Without a brand, you are limited to service and price weighing as the only determinants of your management expertise and standards. A brand name is a strong element of overall brand expression. The simple truth is that several of the large brands you see as of today like McDonald’s, Walmart, Taco Bell, Pepsi and KFC once started as small businesses just like yours. They strived at focusing on their brand, blended with a sound business strategy, and it helped and propelled them to achieve the success they have today.

At Leoserv Inc., our brand consulting success happens when all the right elements come together: passion, knowledge, insight, and experience. We understand your needs as a small to midsize business. We work quickly and effectively with attention to detail, focus, and low cost. Our branding operations are always process-driven – and not just any process. It’s the same process used to craft the greatest and best brands all across the globe. While some businesses will claim to have a “private” brand building process, ours is tried-and-true.

Our established and successful methodologies involve a blend of strategic marketing, consulting, award-winning design and targeted audience concepts with detailed demographics. As we aim to customize your specific needs, we are cognizant of extremely efficient concepts and details from the logo to the color palette, to type fonts, graphics, and other elements – everything adds up to support your business. Work with us for a unique style that makes a great impression – while perfectly reflecting your company’s personality.  Contact our team today to learn more on how we can propel your success.