V ideo or promotional marketing should be one of the newest additions to your business marketing toolbox. Even if you might still have your doubts, ask yourself if what do you have to lose while using cutting edge videos to promote your business. You might even be wondering if you have enough resources to create and use video content in your marketing? Well, the simple and short answer is: Yes, it’s worth it. This isn’t just because a lot of people are doing it but because promotional videos or commercials are one of the most versatile and profitable digital marketing tools out there. Here are 7 reasons why you should use video marketing right now.
Video marketing is progressing rapidly and studies should that it will reach newer heights in the coming years. This trend is fueled by 84% of businesses and Leoserv is positioned to convert those video marketing strategies into an exponential ROI.
– Benny Lee – Leoserv Creative Manager
1. Video Boosts Conversions and Sales
Video marketing can also lead directly to business sales. Studies show that 73% of customers who watch an explainer video about a product subsequently bought it. Therefore the better you are at getting a head start into creating exciting product videos, the more clients you can convert. In essence, the effectiveness of video is not even that surprising because after all, your brand’s vision is our most dominant sense. The most information transmitted to the human brain is visual. So if you are already gaining traction with pictures, imagine what video engagement can do for your business or brand.
2. Videos Build Trust
Trust is the foundation of conversions and sales. However, building trust should be a goal on its own. Content marketing on its own is based on trust and creating long-term relationships. At Leoserv, we always advise clients to shy away from selling but rather attract potential customers to come to you. Video content is likely to engage users and ignite emotions their emotions, which is why YouTube is a multimillion-dollar platform with millions and millions of users. It is not a surprise that elite people have adopted YouTube in order to become the most powerful social media figures in promoting their brand. So, if you are serious about content marketing, you must be serious about videos as well.
3. Google Loves Videos
Videos allow you to increase the time spent by visitors on your site. So the longer the exposure, the more you build trust and signals search engines that your site has good content. Studies should that you’re 53 times more likely to show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank. Make sure to optimize your videos on Youtube for SEO. Write interesting titles and descriptions. Add a link back to your website, products, and services. Give potential customers the way to take the next step. And explore the world of interactive videos, to encourage actions even more.
4. Video Appeals to Mobile Users
Videos and mobile go hand in hand. 90% of consumers watch videos on their mobile. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger. Also, Google tells us that smartphone users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices. The growth of mobile video means, brands need to be sensitive to the personal experience people have on their smartphones. For example, give them a better choice in the video content they consume.
5. Video Marketing Can Explain Everything
Are you launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their homepage explainer video was effective. Trying to explain a difficult concept? Create animated videos. Animation can bring concepts to life that no text or live video can. Besides, boring talking heads are not enough anymore to break through the clutter. Animated videos are a perfect combination of entertainment, nostalgia, and simplicity.
6. Video Engages Even the Laziest Buyers
Videos are a great tool for learning, but it’s also super easy to consume. Today’s life is too busy to have time to read long product descriptions or dig deep into services. The modern customer wants to see the product in action. Video preference is one of the most important driving forces of using video in your content marketing. Video marketing can capture a wide audience, and it works on many levels. Even the laziest ones. Make sure you target not only to the eyes but also to the ears of the potential client. Your competitive advantage gets double power!
8. Video Encourages Social Shares
Social networks also encourage video content with their new features. Instagram put in place 60-Second Videos & Instagram Stories, Twitter has Periscope. And YouTube is the second most popular social network in the world. However, in a social media context, video marketers must remember that people share emotions, not facts. 76% of users say they would share a branded video with their friends if it was entertaining. So create fun entertaining videos to encourage social shares. Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there. “Remember this: PEOPLE SHARE EMOTIONS. NOT FACTS.”
Contact us for all your promotional video marketing needs and to see a sample of past projects click here.