Author Archives: admin

Maximize Online Exposure By Integrating Social Media On Your Website

Maximize Online Exposure By Integrating Social Media On Your Website

While you may be working hard to optimize and promote content on social media, there could be an integration aspect that is missing — your website. Incorporating social media on your website is an essential part of brand awareness.

According to a 2017 BrightLocal study, Facebook is one of local consumers’ top most trusted places to get online reviews. With this impressive statistic, why wouldn’t you do everything possible to put channels like Facebook at the forefront of your business?

Everyone who visits your site should be able to easily find Facebook, Twitter, and LinkedIn channels and quickly share your content while getting the latest updates. Maximize your online exposure by getting started with these top three fundamentals.

Embed Live Feeds.

You have probably seen websites that display social media snippets with the latest updates. Usually located in the footer or sidebar, these live feeds give visitors a snapshot of what you’re posting. There are functions that make it easy for users to reach your page with one click or simply scroll through posts.

If you still aren’t swayed, consider this bonus — streaming social media on your website improves organic SEO growth. Google notices when content is updated and picks up on your profiles to determine specific factors for ranking on search engine result pages. Although highly recommended, if you aren’t keeping up with regular updates, it could be a negative mark for Google. In short terms? Don’t skip out on this crucial combination of tools.

Include Share Buttons.

If simple and easy are the keys to a pleasant user experience, then social share buttons must be included on your website. Choose a plugin that allows people to share your company’s content with one button click — a powerful action!

Make sure share buttons are placed in smart locations, instead of seemingly random spots that don’t correspond with the content. Some examples include:

  • At the end of a blog post
  • On a landing page promoting a specific product/service
  • Sign up pages for ebooks, newsletters, or webinars.

User Logins Through Social Media On Your Website.

Does your website have an account creation feature for users? Maybe you have an e-commerce site or are a real estate agency with listings. If consumers are making accounts through your website, allow them to log in through their social media. It’s a seamless process because most people will already be logged into a Facebook or Twitter, so it’s one less step to complete. Make the user experience as effortless as possible to ensure fewer leads are lost along the buying path.

Get Help From An SEO Agency.

As a marketer, you are most likely tied up with coordinating events, ordering marketing materials, and developing branding strategies. We understand the dedication required to market your business, and we’re here to help you every step of the way. Contact Leoserv to learn more about social media marketing and SEO techniques catered to your industry and company’s needs.

3 Email Marketing Buzzwords & Why They Matter to Your Business

3 Email Marketing Buzzwords & Why They Matter to Your Business

Even as new technologies are constantly introduced, email remains at the top of any seasoned marketer’s priority list. Why? Because email consistently delivers the highest ROI for businesses, with an average of $38 for every $1 spent. And while email is often only seen as a marketing tool for current customers, research shows that it is actually 40 times more effective at acquiring new customers than social media platforms.

With the statistics undeniably in email’s favor, the dilemma for business owners is not whether or not to use email marketing– but how to stand out in customers’ inboxes when they are constantly being bombarded with information.

That’s where the 3 buzz words come in.

The “one size fits all” approach to email marketing is no longer a best practice. Instead, marketers must focus on becoming relevant to each customer rather than their customer base as a whole.

Personalization

On average, email personalization increases click-through rates by 14% and conversions by 10%.

A simple example of personalization in email marketing is incorporating a customers’ name in the email, but there is so much more that can be done with this strategy. Customer email addresses can be connected to data that includes what information they saw on your website, what they purchased from you, events they have attended, or important dates such as birthdays and anniversaries.

Segmentation

Research shows a 760% increase in revenue from segmented email campaigns.

Email subscribers can be segmented by geographic region, demographics, past purchases, website behavior, interests, and more. The key here is targeting a specific group for a specific message that is more relevant to them. And relevant campaigns get the best results.

Automation

Automated emails average 70.5% higher open rates.

Email automation allows you to stay ahead by setting up email workflows that are triggered when customers perform specific actions. These workflows are customized for your specific industry. Online stores often use automation in abandoned cart emails, purchase confirmations, and the like. But automation is beneficial for any business. A good example would be automated review emails that solicit customers to provide feedback after interacting with your brand.

It is important for any robust email marketing plan to include a combination of these 3 strategies to get the best results. Contact Leoserv today to schedule a time to talk about your strategy.

Why You Should Use Instagram For Business Marketing

Why You Should Use Instagram For Business Marketing

Is your business on Instagram? If not, this article will make you reconsider. You could be missing out on a huge audience and branding opportunities simply by not having a presence. Instagram for business gives your company a voice on social media while accessing abundant industry influencers. Still not convinced? Read on.

Instagram For Business Marketing: Is It Worth Your Time?

Are Facebook and Twitter worth your time? How about writing blogs and email campaigns? Of course! Then why NOT be on Instagram? Smart marketers utilize every organic SEO tool, even if the impact is minimal. But, why is this social platform one of the best places to be? In a nutshell:

  1. Instagram Ads
  2. Hashtags
  3. Mobile-based
  4. A New Audience
  5. Visuals

Instagram Ads

When Instagram rolled out their ability to advertise, the number of possibilities skyrocketed. Now, you can reach an even larger audience based on your buyer’s persona. And, with the option to run Facebook ads on Instagram (and connect the two platforms) posting and promoting has never been easier.

Hashtags Galore!

An easy way for people to search for a specific topic on social media is by using hashtags. Instagram is one of the few platforms where the limit is almost infinite. Research commonly used phrases for your industry and include those when making posts.

A Mobile-Based App

Everyone is on their phones more than a desktop computer, so why not use the platform that was created for mobile devices? Instagram still relies heavily on mobile devices for posting, viewing analytics, and running ads, however, they have recently branched out to allow third-party entities access to direct posting through the desktop.

Access To A New, Larger Audience

Did you know Instagram has 1 billion monthly active users? This staggering statistic alone should be enough to get your brand on board.

Driven By Visuals

If you don’t already know, visuals are a top driving force of traffic on social media. Since Instagram is image-based (you can’t make a post without one), you can ensure every single post will have an engaging factor. Add a compelling headline, hashtags, and videos, and fans will start following.

Soar To Success!

Now, do you think Instagram is worth your time? These five points prove that it is! Although you may be ready to get started, integrating Instagram business marketing into your other practices and making it work for your brand takes a well-thought-out plan. Leoserv for help with your social media marketing and using all the components needed for a successful strategy!

SEO Basics: How Content Marketing Can Grow Your Business

SEO Basics: How Content Marketing Can Grow Your Business

Every business wants, and needs, to be found online. The question is, how? The real question is how can this make my business grow? We’re giving some basics on both of these topics as we dive into the world of content marketing and explain how it can benefit you.

How Content Marketing Can Grow Your Business
There are key concepts every content marketer should know to help customers increase their online visibility:

Establish and maintain brand reputation
Understand how to increase website conversions
Rank higher online
Build customer loyalty
Using a professional team will make all of these processes more effective.

Improve Brand Reputation
Your brand essentially represents you, your business, and what you stand for, usually at a quick glance from a potential customer. People are interested in others’ opinions. A great way to improve or expand on your reach or exposure is to show customer testimonials or reviews on your website, social media, and other marketing platforms. Managing a Google Business page that links to your website and displays reviews gives you credibility in your control of the overall customer satisfaction of your services. There are many more routes to reputation management including Facebook and Yelp.

Increase Website Conversions
Have you ever typed in a search topic and landed on a website only to realize that the content was not at all what you were seeking out? Most of us have, and it can be frustrating. Avoid losing visitors and gain customers by first spending time on creating high-quality content that is directly related to your services, and then always adding an opportunity to encourage the visitor to take an action. This “call to action” could be prompting the visitor to subscribe to your newsletter, providing their email address to download an eBook you’re offering, or even following your social media pages. These calls-to-action will help build the trust you need to keep the visitor coming back and keep your name in their minds for the next time they need your services.

Rank Higher Online
“How do I rank higher online?”

This is one of the most common questions in the digital marketing industry. There are many answers, and the one we’d like to focus on today is creating an SEO strategy behind the content that’s on your website. That doesn’t mean just listing your services and contact information and hoping to be found on search engines. The short of it is to use research and analysis to target your audience and what they’re really searching for when they’re looking for a product or service you provide. Then, implement those relevant phrases into your website content. Creating blog posts consistently is a great way to do this. It takes time, but it works.

Pro tip: There are many online tools available to help with gaining website visibility.

Build Loyalty
It’s going to be beneficial to your business to build and maintain customer relationships. An example of staying in the customers’ mind would be through monthly or quarterly e-newsletters. These could let them know of events that have been going on in the company or simply to reach out and say hello. This helps show your customers that you appreciate them and want to continue to nurture the business relationship.

Work With A Professional Team
Accomplishing these practices effectively takes time, analysis and diligence. At ITVibes, that’s exactly what we do for our clients. We work hard to get you the results you want. If you’re unsure how well your content is performing, try our free website audit tool to identify problems and pinpoint potential opportunities.

Contact Us to discover how we can help your business reach your goals!

3 Ways To Humanize Your Brand On Social Media

3 Ways To Humanize Your Brand On Social Media

Does your social media content sound more robotic than human? Followers will catch on to fake sounding posts that don’t resonate with them, which can lead to unfollows and less engagement.

Social media networks were designed for conversating, making it the number one place to talk with your audience. We Are All Human.
Wondering why your diligent marketing and SEO efforts aren’t leaving an impression? Reevaluate your content. If it sounds unrelatable or too much like a marketer, you could be losing valuable followers.

We are all human, and in this day and age, that’s something we don’t see enough. Start with these ideas:

  • Bring your team to the forefront
  • Make a window into your brand
  • Respond to comments and messages

1. Show Off Your Employees.
Celebrate your team with posts from birthday lunches, work anniversaries, high accomplishments, and a job well done! When people see that your company cares about its employees, they will understand how that extends to customers as well.

2. A Window Into Your Brand.
Everyone wants to see the unique side of your business, especially on Instagram where posts are image-generated. Here are some social media marketing ideas to get your creative juices flowing!

New client? Snap a photo and thank them for trusting you with their business.
Bring your pets to the office and post a collage of the furry friends’ visit.
Decorate your space for the holidays and show it off online.
Always take photos at work-related events and share them with your audience.
Pizza order during a meeting? Everyone loves a food post!

3. Respond To Comments And Messages Quickly.
Many brands don’t utilize social media to its potential. While maintaining a consistent content schedule is essential, it’s also important to let users know there is a human behind the computer. Respond to comments, answer messages, and share content from other companies — they will often follow you and share your posts as well!

Pro Tip: Facebook Rates Your Brand Partially On How Fast It Responds To Messages. Make Sure You Are Diligent With Responses By Replying The Same Day With An Answer And Contact Information.

Help From An SEO Agency.
The next time you take to social media, just have a conversation with your audience. Discover their interests and concerns — make them feel appreciated and heard. Need assistance from an experienced team of digital marketing experts? Contact Leoserv today.

Healthcare Marketing Solutions

Healthcare Marketing Solutions

At Leoserv, we know all about the increasingly competitive, consumer-driven healthcare marketplace. Our integrated marketing and social media solutions give our healthcare clients maximum visibility among the sea of experienced professionals. Our team stays abreast of healthcare-specific marketing trends and solutions so that you can focus on your patients and provide quality healthcare. We offer customizable solutions for hospitals, doctors, assisted living facilities, medical devices and products, labs, research, and education.

What are the key benefits of targeted healthcare web solutions? 

  • Attract more patients and high-quality doctors
  • Give the public easy access to the information they need
  • Engage your patients with added value
  • Enhance your expertise
  • Increase exposure for your organization and brand

We know you’re busy–healthcare professionals are constantly seeing patients and consulting with doctors. Connect with your local community and local market continuously while you are busy treating your patients.

Our marketing and web design solutions continue to work behind the scenes so you and your staff can focus time and talent on the best care for each patient, every day.

We’ll Help You Fall In Love With Your Website

We’ll Help You Fall In Love With Your Website

Your website is a representation of your credibility and business profile. We specialize in creating web designs that build a strong and durable web presence that delivers true results. We can help convert your ideas and concepts into an online reality.

We build websites with:

-> Audience research and discovery – Gathering all final specifications of your project, an in-depth research of the field, market pool, and target population, establishing a strategy to best accomplish your goals within budget and time frame, and conception of your website’s sitemap.

-> Responsive design for smart devices and systems – Make website mobile / tablet friendly, design for small screens (compact, vertical scrolling design), simple navigation, thumb-friendly buttons, easy to read font without having to zoom in or to rotate the phone / tablet.

-> Visually appealing and easy to use for newer generations – Reuse and migrate the theme of your website including color scheme, navigation, general look and feel , customize design of your website based on the layouts and structures, integration of latest front-end web technologies for enhanced user experience and industry features to reduce bounce rates, and call to action hooks throughout your website for lead capture & conversion rates.

-> Social media integration for dynamic content – Create a social media marketing strategy, prepare guidelines for status updates, custom pages, backgrounds, and branding, ongoing support, market changes education, integration of social sites and profiles for one click management, integrated real-time updates from Twitter, Flickr, YouTube, and blog feeds. 

-> SEO-friendly – Onsite optimization with keywords, meta-tags & titles, website content writing with site map help, keyword research and dynamic content strategy, local marketing including keyword research, content writing and media management, PPC campaign management

-> Content management system for self-publishing and self-managing – Integrate back end WordPress to self-manage and self-publish content (text, images, videos), single sign on to manage website and blog, manage keywords on pages, posts, and images for search engine optimization.

-> Content writing and brand management – Website content writing with onsite optimization, blog post writing, social media posting on Facebook, Twitter, LinkedIn and Google+,  newsletter email blast, Facebook promotions and LinkedIn sponsored updates, monthly reports with website, social media and newsletter analytics, quarterly meeting to discuss strategy, analytics and future strategies. 

-> Maintenance, hosting with ongoing training and tech support – Hosting 20 GB space, 20 GB bandwidth, software, plug-ins upgrades, fix packs, security patches, weekly data and application backups, Google audit checks, fix site index errors and submit to the console, 404 redirects, monitor crawlers, emails left on domain / as is, ongoing technical support, website stats & real-time traffic analytics.

 

Contact Us! www.leoserv.com

Is Your Website Attracting New Generation Clients?

Is Your Website Attracting New Generation Clients?

Your website tells the story of your company’s brand and its core values, mission, and service promise. If your web design isn’t attractive, why would anyone stay on your website? If users aren’t being motivated to easily purchase your products and services, they will leave your website and select another company from the thousands of others competitors.

You have only a few seconds to impress a new visitor and make them stay on your website. Is your website easy to navigate? Can someone easily find what they’re looking for? Is your contact info on the front page? We have all website optimization tools that you need to implement your site to rank.

Innovative & Optimized Web Design

Our creative designers have the industry experience to build a website that not only looks amazing, but also uses effective search engine optimization techniques. By integrating strategies like social media marketinglocal marketing, and link building, your website will begin to generate leads and directly impact your sales and bottom line.

How can an optimized web design benefit your business? 

  • Increase search engine visibility
  • Brand awareness
  • More potential customer conversions
  • Generates leads
  • Gives a face to your company
  • Establishes your company as an industry leader
  • Product and service awareness
  • Drives higher sales conversion rates
  • Maximizes your ROI

Contact Us! www.leoserv.com

How to get noticed on Instagram

How to get noticed on Instagram

Instagram is one of the biggest social networks. But why, as a business, do you need to join and start posting to “the grid”?

For starters, it’s one of the most personal social media networks. Those little square images can convey quite a bit about your brand, making you seem real and trustworthy.

Plus, Instagram is continually growing. Their growth is five times faster than any other social media platform, according to Social Media Today. Over 400 million people use Instagram daily, and over 600 million use it monthly.

It’s a vibrant place to be, and you can and should tap into its popularity and potential. Here are some ideas for how to do it.

How to Get Noticed on Instagram

Instagram (IG) is a powerful medium to expand your reach – but only if you use it the right way to get noticed.

1. Post Consistently, But Not Too Much

Brands that get noticed on the platform are consistent posters. At the same time, they don’t spam their followers with too many photos.

You need to post regularly if you expect to grow your followers and your reach. After all, nobody will be able to discover your account organically unless you put some content out there.

A good rule of thumb to follow for posting is one photo a day, max.

Post any more frequently, and you’ll get annoying. Any less, and you won’t be taking full advantage of your social media presence.

2. Don’t Pay for Engagement

IG’s algorithm can tell the difference between real users and bots.

“Bots” are automated services that many business accounts use to like posts, follow users, and even comment. It’s easy to see why people crunched for time take advantage, but it’s not a good practice.

For one, it builds in authenticity, since you’re not actually engaging on a human level. For another, it violates IG’s terms of use, and you’ll get penalized for it. In particular, you’ll get “shadow banned,” which will directly hurt your engagement: Your content will pop up less on user feeds and discovery pages.

Just avoid paying for illegitimate engagement. Instead, work on getting it organically or through platform-based advertising for best results.

3. Post at the Right Times

Posting once a day isn’t the only important factor for getting noticed. You also need to post strategically, at the right times.

To get the highest amount of initial engagement, post when your target audience is most active. This time will vary depending on the demographics of your followers.

However, there are tools you can use to track when people are engaging and when you should post, like Owlmetrics.

This initial spurt of engagement from posting at the right time can help boost your post. This means it will show up higher in people’s feeds, getting more exposure and even more notice.

4. Post Content That’s Significant for Your Target Audience

When thinking about post content, tailor it for your audience. What do they want to see? Give it to them and watch the likes and comments roll in.

Inc. recommends using cultural triggers in your photos to appeal to your specific audience. For instance, if your targets are mostly millennial, you could give a nod to millennial nostalgia and post about a ‘90s trend or touchstone.

Inc. says this immediately forges an emotional connection between you and your followers, and that’s huge for engagement.

5. Include CTAs in Your Captions for Social Media Marketing

Yep, using calls-to-action (CTAs) is a great strategy for IG, too. A good CTA can be inspiring or encouraging enough that your followers will want to comment and like your posts.

For instance, asking questions encourages a flurry of activity in the comments. It can be as simple as inquiring what your followers are up to, or asking for their opinion about a certain topic.

You can also take an impromptu “poll” of your audience – make a relevant statement, then tell them to “like” your post if they agree with you.

6. Host an Instagram Contest

Hosting a contest is a great way to encourage engagement and get noticed on IG.

To start one, usually, you just need some swag. To announce the contest/giveaway, post a photo of it on your account and describe what the goods are.

For lots of engagement, require entrants to complete a number of tasks. They can like the photo, follow your account, and leave a comment, or tag a few friends in the comments. They can even repost the photo. Each task counts as an entry and increases their chances of winning.

For maximum impact, team up with another business account on the contest so you can share followers and engagement.

7. Use a Consistent Filter on Photos

Unsurprisingly, the IG accounts that get the most engagement and notice are consistent in every way. They:

  • Post consistently
  • Post consistent, relevant, interesting photos
  • Use consistent photo filters for a unified look

Yes, even your photo filters can contribute to the notice you get. For a unified brand look, stick to the same one or two filters to improve the look of your photos.

Don’t use a random array of photo edits – when people visit your feed to see what you’re about, your grid will look random, too.

In short, to draw them in, keep things consistent and unified, right down to the look of your photos.

Use Instagram to boost your Social Media Marketing

If you can get noticed on Instagram, you could boost your overall social media marketing results by leaps and bounds.

Cultivating your social presence, however, takes time and effort. You can’t use the easy way out, and you have to be consistent, above all.

IG is huge right now, and if you’re not yet taking advantage, what are you waiting for? There are hundreds of millions of people on the platform right now, and plenty would be ready and willing to follow your brand.

Get noticed the right way, and you could draw followers and grab engagement. Plus, more importantly, you’ll win conversions and customers.

Social media marketing can be easier with Leoserv. We have the skills to set you apart from the pack. Give us a holler and find out what we can do for your social media presence and bottom line!

Video Marketing: 5 Important Tips You Must Know

Video Marketing: 5 Important Tips You Must Know

Is the video marketing game still going to be big throughout the second half of 2016?

Online marketing experts say YES. During the past few years, video marketing has been one of the fastest-growing promotional strategies on the Internet. Just like other marketing techniques, it continuously evolves depending on people’s needs and demands, on market changes, and new technologies that emerge.

Here are 5 tips you ought to know and apply to your own video marketing efforts:

1. Capitalize on Social Media

Just last year, so many surveys and studies came out on the promise and power of video marketing on social media. On Facebook alone, there were an average of 8 billion views of videos per day!

If you haven’t started posting your own brand videos on Facebook, then you are most definitely missing out. A simple, short, catchy video on Facebook or Instagram can give you tons of new leads who may eventually become your page fans, website subscribers, and even loyal customers.

Every single minute, there is more than one video being watched on social media platforms. These may be informational or in the form of a story. They can be viral or controversial videos that are likely to be shared and passed on.

Analyze your current set of fans and friends on Facebook, for instance. What kind of videos do these people often want to see and take time to watch? Now that the social media giant automatically plays videos on newsfeeds, it’s easier to capture the attention of browsing users. So make the most of it.

Check out the competition as they may spark ideas in your mind and heart. You don’t have to be a copycat, but perhaps their effective and captivating video styles and formats can be adapted to your brand and personalized to suit your own image and purposes.

 

2. Make Videos More Interactive

Don’t let your videos be passive. To capture your target market’s attention and keep them engaged, your videos should not just let them sit back and watch but actually drive them to be alert and to be part of the story unfolding.

You’re probably aware of just how powerful stories can be. From ancient times to modern day, stories are highly utilized to inform, entertain, persuade, etc. They disseminate data and provide content and value to various audiences.

How will you make your stories more interactive through the use of digital videos?

To start off, you may want to follow in the footsteps of companies who create short films but offer choices at some points within the story. They allow the viewer to pick out an option and be led to another video for the story to continue. This choose-your-own-adventure technique is definitely engaging and will encourage people to keep coming back and to stay on longer at your YouTube channel, Facebook page, website, and more. The longer the viewer engages with your brand, the better chance you have of transforming them into future customers.

3.Personalize Your Videos

 

Another increasing trend is video personalization. Do you remember the time when we discovered that emails that made use of actual names of prospects worked better than general ones? Well, the same concept or idea can be applied to video marketing.

Just imagine how interesting it would be if the name of your prospective customer was used in the video, even if just for the call-to-action part. Research has shown that personalization can increase your click-through and conversion rates by more than a hundred percent.

Perhaps you deem this approach or method tricky. Well, don’t worry! Of course there are several ways to go about it. If you don’t have the software to easily personalize a video, you can do it manually, for particular groups. For example, if you are targeting schools as consumers, then you can incorporate the school name into each video which otherwise contains the same basic content.

If you have a team that creates videos, then it would be good to also come up with personalized videos aimed toward certain organizations, individual clients, and companies.

4. Leverage Video Production

Speaking of teams, did you know that more and more companies these days are investing in video production teams? You might consider getting experts to be your in-house team, if you are planning to go all-out on video marketing, or you could also outsource video makers.

What’s important to remember here is the word “LEVERAGE”. Instead of wasting all your time making your own videos (unless you are the expert on this and you have someone else to supervise and manage other work), you ought to leverage specialists who are experienced and skilled in this field. You can save on equipment and supply costs because they have their own to use.

Since videos are continuously growing BIG online, you should increase your investment. One idea is to have videos constantly being produced for you. This way, you can focus on marketing the videos and planning the content for the next ones.

5. Give Incentives for Video Distributors

Rather than relying solely on your own efforts when it comes to video distribution, why not enable customers to do it? Get more users to distribute or share the videos to their own networks and through their websites, social media accounts, blogs, etc. Just make sure to offer great incentives that will encourage them to do so.

Leverage your happy customers as they can boost your online presence. In the long run, it’s certainly effective for increasing your profits and meeting your goals.

 

Video marketing is something you just can’t ignore these days, if you wish for your company or institution to grow and expand. It’s also a great way to reach out to the global market.

Contact us